Overview

Durham Tourism works with industry stakeholders and local organizations to support the growth of the region’s economy through travel and tourism promotion. The 2019 Year in Review highlights Durham Tourism’s accomplishments, and communicates the value of supporting and developing tourism in Durham Region.

Goal

The 24-page report provides a snapshot of Durham Tourism’s collaborative work across the region. It clearly communicates the key metrics and major achievements throughout the year. Appealing infographics, photography, colours and messaging reinforces Durham Tourism’s brand.

What I Provided:

Publication Design

2019 Durham Tourism Year in Review cover.
2019 Durham Tourism Year in Review pages.
2019 Year in Review Animated Cover
Accessibility

The document was created as an online accessible pdf. I worked collaboratively with the client and their accessibility coordinator to ensure the report was in compliance with the Accessibility for Ontarians with Disabilities Act (AODA) and Web Content Accessibility Guidelines (WCAG 2.0) Level AA.

Colours
Colour palette
Typography
Sample of brand typography
2019 Durham Tourism Year in Review table of contents pages.
2019 Durham Tourism Year in Review sport pages.
2019 Durham Tourism Year in Review partnership pages.
2019 Durham Tourism Year in Review Central Counties pages.
2019 Durham Tourism Year in Review statistics pages.

“I have had the privilege of working with Sarah for the past 12 years. Sarah’s design work and attention to detail is incredible from start to finish. She takes the time to research the project and delivers the final product in a timely manner, ensuring even the final printed quality meets her high standards.”

Kristyn ChambersTourism Coordinator, Planning & Economic Development Department, Regional Municipality of Durham

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