Canada Day The Durham Way was a region-wide online Canada Day event. Residents were invited to join an uplifting, virtual celebration of the Durham Region community. Roughly 6,000 people watched the 3-hour Facebook Live event that was organized by staff in all eight municipalities with support from Durham Tourism.


I was asked to brand the event by designing a logo and a marketing material toolkit that could be used for promotional and event-day videos, a social media campaign and web page content. The animated logo was tailored to the digital space and the custom illustrations further enriched the brand’s fun visual language.

What I Provided:

Brand Identity / Custom Illustrations / Surface Pattern Design / Digital Poster / Social Media Templates

Illustrated people celebrating.
Illustrated person holding tablet
Illustrated person holding Canada flag
Illustrated person playing trumpet.
Illustrated person playing guitar.
Canada Day The Durham Way pattern
Canada Day The Durham Way social media branding

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