Overview

Trinity College School is a leading co-educational boarding and day school for students in grades 5-12. As 2019 came to a close, I was approached to design The Strategic Plan for Trinity College School 2020-2025 and provide art direction for the strategic plan website.

Goal

The plan outlines six strategic goals – which fall under 3 pillars of focus – that will guide the school’s actions over the next five years. Building on the current TCS brand, the design solution incorporated strong photography, typography, and custom illustrations to communicate detailed strategies into a clear and easy-to-digest document.

What I Provided:

Publication Design / Illustration

2020-2025 Strategic Plan for Trinity College School logo
Colours
Red
#98012e
Gold
#cb9b4c
Beige
#e9eae2
Typography
Example of typographic style.
TCS Strategic Plan pages.

“A delight to work with, Sarah's commitment to a project and fresh approach to design are remarkable. She immerses herself in every project she takes on, working to first understand her clients' goals and then delivering creative that meets their needs perfectly.”

Ashley DiNovaDirector of Communications, Trinity College School
TCS Strategic Plan cover.
TCS Strategic Plan mission spread.
TCS Strategic Plan spread.
TCS Strategic Plan goals spread.
Memorial Chapel at Trinity College School.
TCS Memorial Chapel tower illustration.
Underscore our commitment to our common purpose.
ILLUSTRATION: PILLAR A

Memorial Chapel

I was asked to create custom illustrations to represent each of the 3 pillar statements of the Strategic Plan. The icons highlight the towers found on some of the historic buildings on the Trinity College School campus.

ILLUSTRATION: PILLAR B

LeVan Hall

The vector illustrations were created in a simplistic monoline style that translates well across a broad range of applications.

LeVan Hall at Trinity College School.
TCS LeVan tower illustration.
As a values-based community, meet the changing needs of our students in preparation for the future.
Osler Hall at Trinity College School.
TCS Osler tower illustration.
Invest in the future of Trinity College School.
ILLUSTRATION: PILLAR C

Osler Hall

Using a single weight continuous line, the illustrations are great solutions for one-colour icons that are strong visuals and are easily recognizable to the TCS community.

Elevate your brand.

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