The Art of Transition began with a 1-day symposium featuring keynote speaker Dr. Richard Florida. Florida explored how Durham Region could achieve long-term economic prosperity by embracing and engaging the creative class, “whose economic function is to create new ideas, new technology, and new creative content.” The Art of Transition became a forum for diverse creative thinkers who live and work in Durham Region.


The brand identity reflects the intention of bringing together Durham’s creative talents and creating a movement towards innovation and prosperity within the Region. A bold colour palette of green, turquoise, red, orange and brown is used consistently throughout and the iconic arrow is a simple nod to forward-thinkers leading a movement and neatly represents the concept of an economy moving forward.

What I Provided

Brand Identity / Posters / Postcards / Advertising / Displays / Banner Bug / Website Design /E-newsletter / Art Direction 

The Art of Transition business cards

Durham Art of Transition Creative Awards

The Durham Art of Transition Creative Awards recognized individuals and organizations that made the community stronger by celebrating and promoting creativity, innovation and collaboration in Durham Region.

Transitions Zine

Each 16-page quarterly zine highlights Durham's creative economy and the dedication to continue the momentum of the Art of Transition.

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